Full-service custom market research and competitive intelligence for SMBs — from study design to deliverable. Understand your customers, track your competitors, and make smarter decisions with enterprise-grade research at a scale that fits your business.
One engagement, end-to-end — from defining your research questions to delivering actionable intelligence. Every study is custom-built around what your business needs to know.
Custom studies designed to answer your specific questions — who your customers are, what they want, how your market is moving, and where the opportunities are.
Know what your competitors are doing before it impacts your business — ongoing monitoring of their moves, strengths, weaknesses, and positioning delivered through a live intelligence dashboard.
Your research doesn't end with a report. Clients get a private, continuously updated dashboard with competitor news, market dynamics, and custom research findings — all in one place.
Research without a clear path forward is just data. Every engagement includes actionable strategic recommendations grounded in what the research actually found.
A straightforward three-phase process that turns your business questions into research you can act on.
We define your research questions — what you need to know, the decisions at stake, and the market landscape to map. This is where we design the right study for your business.
→Primary and secondary research conducted end-to-end — surveys, competitive monitoring, market analysis, and data collection tailored to your specific questions.
→Actionable findings and strategic recommendations delivered through reports and your private intelligence dashboard — updated continuously, not just once.
EGI Consulting is led by Cliff Echols — a market research professional with deep expertise in study design, competitive intelligence, and data analysis. You work directly with the person doing the research. No layers, no handoffs, no junior analysts — just experienced, enterprise-grade research at a price that makes sense for growing businesses.
The same methodologies and rigor used by large research firms — custom surveys, competitive monitoring, market sizing — delivered at a scale and price built for SMBs.
Most research firms price out small and mid-size companies. EGI is built specifically for businesses that need real intelligence but aren't spending six figures on a single study.
You talk to the person doing the work. No account managers relaying messages, no junior analysts cutting corners — direct engagement from first conversation to final deliverable.
From defining your research questions to designing the study, collecting and analyzing data, and delivering insights you can act on — the entire process is handled for you.
Work on market research methodology, competitive intelligence, and strategic analysis has been published in respected industry trade publications, including:
Study looks at the future of clinical trials in China
December 2016
A methodology-focused examination of how to design a survey with a qualified respondent pool, manage length-of-interaction, and build a thesis-driven research instrument — using findings on the migration of clinical trials to China as the case study.
Read the originalEnsuring profitability through strategic decision making
March 2015
Explores market structure as a strategic lens — price takers versus price makers — and how ongoing M&A activity in pharmaceutical outsourcing quietly reshapes the competitive environment for CMOs, CROs, and equipment companies.
Read the originalReaping the benefits of economies of scale
January 2015
Examines why outsourcing decisions need to account for economies of scale, not just cost-benefit analysis — and argues that labor specialization is the real driving force behind the cost advantages CMOs and CROs offer.
Read the originalIdentifying Segmentation within the Pharmaceutical Outsourcing Market
February 2015
A segmentation framework for outsourcing companies — slicing the market by geography (North America vs. Europe), client outsourcing budget, and drug-development phase to show how preferences for clinical research, analytical services, and manufacturing shift across each cut.
Read the originalForecasting Demand in the Contract Pharmaceutical Manufacturing Market
September 2015
Treats pharma pipelines as a leading indicator for B2B demand forecasting in contract manufacturing — identifying immunosuppressants as the fastest-growing therapeutic area (12.5% CAGR through 2020) and oncology as the largest share-gainer, and framing the result as a strategic-positioning tool for CMOs.
Read the originalBiosimilars on the Horizon
October 2015
Argues the emerging biosimilars market is ripe for CROs and CMOs to imprint their brand — framing the wave of biologics patent expirations as a positioning opportunity for contract development and manufacturing organizations to win share with biopharma sponsors entering the space.
Read the originalCo-authored research at Rutgers University on policy networks, stakeholder influence, and the determinants of foreign funding — presented at international conferences and invited seminars across Italy, Kenya, India, and the United States.
An empirical study of what drives foreign funding decisions to Indian NGOs engaged in the GMO policy debate, combining social network analysis with quantitative determinants modeling.
View in Rutgers repositoryUses social network analysis to map which organizations and individuals exert influence over India's public debate on genetically modified organisms, and how networks of affiliation shape policy outcomes.
A quantitative examination of the factors shaping foreign funding to Indian NGOs engaged in the GMO debate. This research stream became the basis for the filed master's thesis.
Results-driven intelligence and research that has shaped strategy for organizations of every size.
"The competitive intelligence report Cliff delivered completely reshaped our go-to-market strategy. What typically takes a team of analysts weeks was delivered in days — with deeper insight than we expected."
"We automated our entire weekly reporting pipeline through EGI. What used to consume 12 hours of manual work now runs unattended. The ROI was immediate and the reliability has been flawless."
"Cliff's market research gave us the confidence to enter a new vertical. His ability to combine quantitative data with real strategic narrative is rare — especially from a solo operator. Highly recommended."
Tell me about your business and what you're trying to understand. I'll respond personally within 24 hours to discuss how a custom research engagement could help.
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